The Golden Egg Award for Marketing Excellence
There are many incredible marketing campaigns being delivered across our global industry, and the Golden Egg Award provides a fantastic opportunity to promote egg marketing excellence and share best practice.
Open to country associations and companies, this award provides a chance to showcase your efforts and success in front a global delegation, with a 10-minute presentation at our Global Leadership Conference in September.
The winner will be the presentation that demonstrates the best marketing & promotional campaign submitted, based on any or all parts of the marketing spectrum, including advertising, public relations, new media and point of sale.
How to enter
Submissions for this award are now closed for the 2024 awards programme.
The full judging criteria and entry form for this award will be available here in 2025.
You can register your interest for the next awards programme by contacting us at info@internationalegg.com.
Register your interest for 2025Rules and Criteria
Judging Criteria
Presentations will be judged on the following criteria, scoring between 0 (minimum) and 10 (maximum) points per category:
- Results / return on investment – including impact on egg consumption
- Strategy
- Product (assortment, availability, quality)
- Promotion of Product / Business
- Creativity / Innovation
- Degree of difficulty
- Any obstacles needed to overcome
- A new product launch over a product extension
- The degree of risk
Timing
Presentations will only be judged on the first 10 minutes. Any information presented after the allocated time will not be taken into consideration by the judges. Presentations which continue beyond the allocated time may be stopped by the Chairman.
Eligibility
IEC Country Associations, Producer Packer, and Egg Processing Companies are invited to submit their entries for this award. All entrants must be fully paid-up members of the IEC for that competition year.
Judging Panel
The awards will be judged by a panel nominated by the IEC Chair, and will consist of 5 judges which may include:
- Honorary President of the IEC
- Chairman of the IEC
- Members of the IEC Office Holders or Executive
- Young Egg Leaders
Members of the judging panel may not take part in the award competition.
The decision of the Judges is final.
Announcement and presentation of the award
The results of the Award will be announced at the IEC Global Leadership Conference held in September.
Application process
Applicants MUST deliver a 10-minute audio visual presentation at the Marketing Showcase during the IEC Global Leadership Conference in September, showcasing their marketing programme and reviewing their egg marketing strategy.
In order to make this event enjoyable and informative, it is important to remember that the presentations should not be a speech but a visual representation of your marketing programme.
Register your interest for 2025