2024 Global Celebrations
Explore how countries worldwide are marking World Egg Day 2024!
Australia
Egg Farmers of Australia will be celebrating World Egg Day 2024 with a special update to Federal MPs and State Agriculture Ministers on the egg industry’s progress. MPs will be provided with materials to share on social media or include in parliamentary speeches. They will also be holding a small World Egg Day event for the first time at Parliament House in Canberra.
Australian Eggs is gearing up for World Egg Day with an abundance of activities and campaigns, starting with their own theme ‘Eggs Throughout the Ages’, which celebrates the evolution of egg dishes through generations. Their celebrations will feature a nostalgic video where team members share personal memories tied to iconic egg recipes, alongside a staff lunch showcasing diverse egg dishes. Social media will buzz with a consumption stats teaser video and influencer posts recreating childhood favourites. Partnering with Australian Women’s Weekly, a campaign will include recipe features across print and digital platforms. PR efforts will unveil new recipes and survey insights, complemented by radio interviews and targeted emails to consumers. Healthcare and farmer outreach will integrate World Egg Day across specialised programs, ensuring widespread engagement and celebration of egg excellence.
Canada
To celebrate World Egg Day, Egg Farmers of Canada have launched a national PR campaign highlighting the work of Canada’s 1,200 egg farmers and farm families, who provide fresh, local, and high-quality eggs year-round. As part of the campaign, Canadians are invited to play the newest version of Earthwise Egg Quest: Canadian Egg Farming Trivia Challenge. Politicians across the country are also using their social platforms to honour the vital role of egg farmers in Canadian communities.
China
In China, Lyja Media is marking World Egg Day by a month-long celebration featuring themed events such as Culture Day, Science Day, Safety Day, Consumption Day, and International Day. On International Day, the organisers plan to connect with egg associations from different countries through video calls to exchange ideas and learn about global activities. Most of the events will take place at the newly established Egg World Science Museum in Shanghai, which opened in January 2024.
France
For World Egg Day 2024, Fans d’oeufs is launching several initiatives in France. Starting on 1 October, fans can join the “Egg Shock” online game on Facebook and Instagram, where they compete by choosing between hard-boiled or fried eggs in a puzzle game, with prizes including a PS5. On World Egg Day itself, 10 school classes will participate in egg-related culinary workshops led by chefs to teach children about nutrition and eggs. Additionally, Fans d’oeufs is partnering with Euro-Toques Jeunes to host masterclasses for future chefs, highlighting eggs’ versatility in balanced recipes. These events celebrate eggs while educating both children and culinary students.
Italy
In Turin, Italy, the La Lacanda delle iDEE APS association will honour the egg as a symbol of unity, in line with the 2024 theme. They are celebrating with a guided walk through the streets of Turin where attendees will learn about egg production and the benefits of eggs. Participants will be inspired to create poetry, short stories, drawings, or haikus, which will be compiled into a book to be published on the association’s website. The event will conclude with an aperitif featuring various egg dishes.
Mexico
The Unión Nacional de Avicultores (UNA), in Mexico are busy preparing for their annual ‘International Egg Fair’. This year, the event will have an egg-themed costume parade, an attempt at the Guinness World Record for the ‘Largest Egg and Spoon Race’, egg-dish samples, cultural contests, academic talks with international speakers and many other activities.
Netherlands
The Poultry Expertise Centre in the Netherlands will host a two-day celebration as World Egg Day coincides with Dutch Food Week. On 11 October at the Poultry Museum in Barneveld, the Gelderland deputy will give a speech about the importance of food production; an artistic egg will be unveiled as the winner of a previous competition; and attendees will enjoy a 4-course egg-based lunch. On 12 October, over 30 poultry farmers will open their farms to the public, supported by the centre with materials and guidance for organising open days.
Panama
This World Egg Day, ANAVIP will host a special celebration at a school canteen in the Kuna Nega, a disadvantaged suburban area. 150 nutritious lunches will be prepared for children from the neighbourhood, with fictional character, ‘Super Egg’ making a special appearance! In addition, they will share educational resources from the IEC across social media platforms, spreading the message about the incredible benefits of eggs.
Poland
To celebrate World Egg Day, Fermy Woźniak in Poland has launched a comprehensive campaign. A news release has been sent to Polish media outlets, with support from poultry and egg organisations, and efforts are underway to secure a statement from the Polish Minister of Agriculture. In partnership with top media outlets, Fermy Woźniak is also developing an engaging egg knowledge quiz, which will be promoted on World Egg Day and extensive content will be shared on their website and social media. Additionally, each of the 1,800 employees will receive reusable canvas bags filled with special gifts.
South Africa
To celebrate World Egg Day 2024, SAPA has planned a series of exciting activities. On 11 October, popular breakfast TV programme, Expresso Morning Show, presenters will create an egg recipe linked to the ‘United by Eggs’ theme, reaching 800,000+ viewers. Top influencers Zola Nene and Sifo the Cooking Husband will share mouth-watering egg recipes with their 1.2 million combined followers. SAPA’s press release, including a delicious ‘Make-Ahead Ham & Egg Sandwich Bake’, is being shared across media, while a double-page spread in ‘Heita My Friends’ reaches 40,000 Gauteng taxi commuters. Eggsellent By Lebo will host a live cooking demo, and SAPA will engage dietitians and promote a fun competition on their social media.
Spain
In celebration of World Egg Day 2024, Inprovo has launched an engaging online game available in Spanish, French, and Hungarian. Participants are invited to test their knowledge of egg production with true or false questions, competing for leaderboard ranks and the opportunity to win exciting prizes, including a year’s supply of eggs. The game will be promoted through a variety of influencers and supported by offline and digital marketing campaigns.
Sri Lanka
In Sri Lanka, Ruhunu Farms’ World Egg Day plans include hosting a cooking competition and organising an egg donation programme to support the nutritional needs of pregnant mothers.
United Kingdom
St Ewe Free Range Eggs has an exciting lineup, featuring a giveaway with the winner announced on World Egg Day. The team will share engaging graphics on social media and is collaborating with the NFU on educational videos for the ‘Positive Poultry Campaign’. A World Egg Day blog by nutritionist Rhiannon Lambert will be live next week. Additionally, CEO Bex was recently interviewed by The Times about British farming and mental health and St Ewe have just won Food Lifestyle’s ‘Food Brand of the Year’ award!
USA
In the USA, Rose Acre Farms will celebrate World Egg Day by utilising the IEC resources to promote the event. Internally, messages will be shared with team members through virtual message boards, while externally, the farm will spread awareness on social media, highlighting the global theme #UnitedByEggs and promoting the importance of eggs.
Versova and Center Fresh will once again celebrate with their annual tradition of serving around 1,400 free omelettes to the Sioux Center community.